Now that we’ve passed the bustle of holiday sales, it’s a perfect time to freshen up your ecommerce store for the next quarter.
I love spring cleaning: Organizing and cleaning my house is so rewarding. The cherry on top is being able to open all the windows to let fresh, clean, spring air into the stale, stagnant winter air.
Today, we’re covering different ways to freshen up your ecommerce store to make you look super professional and attract customers back to your store. From refreshing your product images, revisiting your pricing, and plugging any leaks, tending to your business this spring is crucial for staying relevant.
There’s nothing more satisfying than a freshly organized and sorted space, including your online space, so let’s get started.
Replace product images for consistent branding.
Whether you’re selling physical or digital products or services, branding is important. By using consistent product images, your store looks more professional and gives a good impression to your buyers.
Using consistent product images also helps your store stand out among the sea of other ecommerce stores. When you share products for sale across multiple channels, including Facebook, email, and Instagram, having consistent design and images makes it easier for your products to stand out and impress your audience.
One of the easiest ways to be forgotten is by having an inconsistent design. Don’t let your amazing products be ignored just because they’re not designed well! If design isn’t your thing, reach out to your network for a designer or check Fiverr.
Refresh your item description.
The easiest way to freshen up your ecommerce store is by refreshing your item description.
The most simple way to refresh your item description is by telling a story. ModCloth offers exceptional item descriptions, writing as if you’re wearing their product:
A lagoon is the perfect cool-off spot, so today you’re lounging on the shore in this emerald green bikini! This High Dive by ModCloth halter top features an ornate, colorful motif and a paneled, black-trimmed silhouette – matching today’s warm forecast with equally ‘haute’ style!
If telling a story doesn’t work for your brand, instead write clearly about the benefits of the product rather than the features only.
For example, if you’re selling a 1-1 nutrition consult, it’s important for your customers to know not only what they’ll get (features) but also what they’ll walk away with (benefits). Customers tend to buy based on how the product will improve their life, not because of how snazzy the product is.
For the cherry on top, add a testimonial from a previous customer within the item description, to really nail the sale.
Restructure your products.
Consider restructuring your products to make them easier than ever to consume, use, and love.
Depending on your customer’s feedback, you might want to divide a 3 part video series into 5. Or, perhaps divide a single product into 3 phases that would work better for your customer’s lifestyle.
Sometimes looking at the theme of your business provides insights into how you could restructure your products as well.
For example, if you are a nutritionist like Nadia Felsch, you could restructure your ebooks into a bundle specifically for spring. Including ingredients that are abundant in spring, you could create a spring-specific nutritional plan that complements your 6-week nutrition program.
Think your products are fine the way they are? Talk to your customers to see if they have any important feedback-you might be surprised.
Revisit your pricing.
While you consider restructuring your products, also revisit your pricing.
Have you updated the price on your products… ever? Whether or not you have, now is the perfect time to look at your product pricing and see where it could improve. There are countless psychological strategies to pricing your products from rounding up, bundling, offering PWYW, and anchoring.
One of the most simple of these strategies is anchoring. Anchoring your products on each side with a lower and higher price makes the middle product look the most appealing:
By adding the product that brings you the most revenue you want each month as the middle option, you can start making a comfortable income each month.
For more psychological pricing ideas, read our 5 Pricing Psychology Tips That Will Increase Your Online Sales blog post.
Check social media links.
Lots of customers connect with you on social media first before making a purchase, so having your social media links set up correctly is key. There’s nothing more unprofessional than leading your customers to a broken social media page, so double check that all your social media links are working and directing to the right place.
If you have any new social media accounts on Instagram, Facebook, or Twitter, be sure to add those to your ecommerce store, so customers can connect with your brand on a deeper level, too. You can add and edit your social media links on your Selz store from the Settings > Store > Social links tab:
Check for leaks.
Are your customers leaving before making a purchase? Are they ditching their cart before they complete the purchase?
There are many reasons why a customer might abandon their cart, so the best way to bring them back is with a simple automated email:
Detecting abandoned carts, this automated email is triggered to check in with the customer, reminding them of your product they almost bought. With Selz, switching on Abandoned Cart emails results in recovered sales and more money in the bank and comes with our Plus and Pro plan – on the house.
Grow loyal customers using post-purchase redirects.
Anticipate what your customers want and surprise them with it when they least expect it! If you haven’t already, switch on post-purchase redirects.
As one of our newest features, you can now redirect your customers to the URL of your choice after they purchase from your Selz store. This is a great opportunity to funnel your customer through their journey with your business or simply to give away more content.
Whatever you do, it’s a perfect time to personally thank them for their order, promote an upgrade that would benefit the original purchase, or to invite them to join your Facebook group.
Clear out unnecessary content.
Your ecommerce store is a place to shine a light on your products in a clear and consistent way, so review your ecommerce store to check for irrelevant content.
Customers do want to connect with your business and products and sometimes even you as a person, but they don’t need to know everything about you to do that.
If you’re not sure if something should be mentioned on your Ecommerce store or on your blog, it’s best to simply keep it out.
Update your About and Contact page.
If you haven’t touched your About and Contact page since you set up your ecommerce store, now’s the time to do just that. Your About page is one of the most visited pages on any website, so make sure it’s up to date including any important news, changes, or products.
While you’re at it, double check that the email on file for your Contact page is correct, so customers can contact you easily. There’s nothing more off-putting than sending an email to an online store only to see it bounce back.
If you have a physical location that’s moved, make sure to update that on your contact page as well.
Update your account information.
Having accurate ecommerce account information is part of running an online business. Ensure that all the information on your account is up to date, so buyers can easily contact you if necessary. You may also want to check if your credit card on file has expired or if the bank account needs to be changed.
Log into your Selz account and make those changes from the Settings > Accounts page.
Review your peers and competitors stores.
If you don’t know how to freshen up your ecommerce store, have a peek at some of your peers and competitors for ideas.
Is there a consistent theme you see across your niche? Is there something you could be doing to keep your ecommerce store looking modern, relevant, and worth buying from?
You can usually gain a lot of inspiration in a quick 10-15 minute search, but don’t get too caught up in comparisonitis.
Review metrics and goals.
We know you have goals for this year and hopefully, have been watching your metrics. Take a look at the last 3, 6, 9 months and year and ask yourself these questions about what’s working well and what’s not:
- Are my sales growing?
- Are there specific products that are selling well?
- Are there some that have high page views, but not purchases?
- Are social media campaigns I’ve set up delivering?
- Is my email list growing?
- Blog posts that are getting shared?
Often, if you don’t know what changes to make to freshen up your ecommerce store, the answer can be found from your own metrics and goals. Find out what’s worked for your business over the last few months to a year and make strategic changes to freshen up your online space.
What changes have you made to your ecommerce store? Leave a comment below!