The short attention spans spawned by the digital age have made it much more difficult for people to retain information. That is why creating visual content effectively is a key to success.
We scan then click, scan then click, never staying on one page for more than a few seconds.
But there is an incredibly effective (and simple) way to help your products stand out and be remembered — creating visual content.
As long your product is top notch, making it look just as good is an important part of selling online.
Around 90% of information transmitted to the brain is visual — visuals are processed 60,000 times faster in the brain than text, making images your secret weapon when selling online. Simply put, your customer’s brains retain and transmit much more information when information about your products and services is visual.
Take advantage of this little fact to up your blog traffic and social media engagement, but also your conversion rates.
Here are 11 tools for creating visual content to promote your products online.
This website makes it incredibly easy to embed a range of fun symbols and icons into your written content. These can be used in any online writings, from blog posts, to social media updates, to e-shop descriptions — all it takes is the click of a mouse.
#2 Type Genius
Overlaying your imagery with words is a really effective way to get your content shared, but picking out the perfect font can be a huge source of procrastination. Type Genius does that all for you — simply select a font from their drop-down menu and you’ll get a sampler of font combinations that look great together.
Perhaps you’ve already seen some typography you LOVE, but don’t know how to get it for yourself? WhatFont is a handy extension for your Chrome or Safari browser that helps you identify any font used on any web page.
#4 Google Fonts
So you’ve played around in Type Genius and WhatFont and narrowed down the fonts of your dreams… now what? Well, Google has a handy library of web fonts that you can add to your site in seconds (or download for later use).
Creative Market is the ultimate resource of templates, fonts, vector graphics and more. Everything is really affordable, and as an added bonus they release a pack of free downloads each week, available to anyone with an account. It’s filled with really creative resources, so is the perfect place to go if you fancy something a little different.
A design tool built for non-designers, Canva makes it really easy to create imagery. It has a range of templates preset for every social platform you can think of and endless free designs that you can customise to suit your brand with a drag and a drop. Feeling ambitious? Play around and create your own!
Canva is a great tool that can also be used to create your e-book to sell right here on Selz; curate some content together as a free e-book to grow your list or sell. You can even create cover images for your products super quick.
Kick it up a notch and create interactive infographics with Infogr.am, rather than just standalone visuals. You can easily add videos, charts, text and maps without extensive tech knowledge, and all of your infographics will have built-in social sharing tools.
Can you say quick win?
We’ve already talked about the benefits of adding overlays to your images, and how to nail those fonts, but there’s also another area to consider — color.
Getting the perfect shade to coordinate your graphics can take forever if you’re doing it manually, but Pictalicious can fix it for you easily. Simply upload your photo and you’ll receive instant recommendations (including the corresponding HEX codes).
Unsplash is a fabulous resource of totally free, high-resolution images that are perfect for blog headings, social media promo backgrounds, and ebook covers.
All you have to do is browse, click, and download to use immediately with no stock image costs.
The Awesome Screenshot browser extension is a brilliant little tool which allows you to screenshot anything you see online, then edit that shot directly in your browser. This would be a really effective way to share snaps of your products on sale or mentions of your business that have been published elsewhere.
Instagram is a fantastic platform for editing and sharing visual content with your audience, and there are so many fun apps out there to help you amp up your smartphone snaps (check out A Beautiful Mess or Over and you’ll see what I mean!).
However, beware of over-editing when trying to market your products. Potential buyers want to see exactly what they would be investing in. Use the wrench icon in your Instagram app to brighten up your pics, rather than adding a filter that completely changes the look of your stock.
Creating visual content will help you take your marketing to new heights, and get those products in front of so many new eyes. Experiment with these tools and you will see the impact as your audience (and your conversions) hit levels you never thought possible.
Happy visual content creating!