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You’re already managing clients, customers, workshops, and your blog while maintaining your marketing efforts, too. It takes a lot to run a small business, and we’re here to help.

We’ve put together over 100+ (mostly) free digital marketing tools to help you sell online. From visual content to design, blogging, writing and editing to SEO. We’ve also added ecommerce tools for legal, accounting and must-read books and blogs. there’s something here for everyone.

Take a gander through our list and be sure to bookmark this page. We’ll be updating it regularly!

Digital Marketing Tools for Design

Canva is a free cloud-based design tool. Use it to mock up your eBook cover or to create your social media marketing designs. Canva is truly endless in the value it provides.

Unsplash uploads 10 high-resolution photos every 10 days, which can be used for anything. Any images downloaded on Unsplash can be uploaded to Canva to create a custom eBook cover or marketing design.

Gratisography is another free image site, boasting beautiful and edited designs. All images are free to use in any commercial project.

PicJumbo provides totally free images for commercial and personal works.

PhotoPin lets you search thousands of images from Flickr with a Creative Commons license.

All The Free Stock includes not only images but also includes stock videos.

Jay Mantri provides beautiful travel images.

Travel Coffee Book is full of gorgeous images.

Mazwai: Free HD videos and clips.

Skitch from Evernote helps you get your point across with fewer words. We use Skitch for our Support site.

Digital Marketing Tools for Image Optimization

TinyJPG or TinyPNG compress your images for you. optimizes and compresses your images online. is an image optimizer WordPress plugin.

Blogging Tools

Medium curates stories and ideas.

Quora is a great resource for finding blogging ideas.

Portent Title Maker helps you come up with funny and engaging title makers. Refresh the ideas as often as you like until you hit one that you can run with.

Quick Sprout shows you how your website is doing in terms of shares, SEO, and speed. Great for checking on your site’s performance. and provide free websites.

You also get a free blog with your Selz store.

Dropbox is great for stockpiling your ideas. Since Dropbox is in the cloud and can sync with any device, you can have your ideas on the road with you and access them as long as you have an internet connection.

Google Docs helps you collaborate with other bloggers or people on your team. Edit your post at the same time.

ZenPen is a cloud-based editing tool.

Buzzsumo analyzes what content performs best for any topic or competitor.

Disqus: helps you build a community of active readers and commenters on your blog.

Digital Marketing Tools for Writing and Editing

Grammarly helps you write better by catching grammatical errors that Word can’t. Since Grammarly is added to your browser, it helps your writing be better across all channels, whether you’re writing a blog post or an email campaign.

Evernote is a cloud-based workspace to write notes, to-do lists, and drafts. I love it for brain dumping any and all of my ideas! Capture quotes and ideas, too.

Scrivener is a tool for helping you finish your first awkward draft of any long, difficult document.

Hemingway App helps make your writing bold and clear. We use this tool all the time with blog posts, guides, and even emails. What I appreciate the most about the Hemingway App is that you improve your writing every time you use it.

Digital Marketing Tools for SEO

Link Explorer is a great tool for link analysis.

WordPress SEO by Yoast gives you training wheels and a score for your blog post or page’s SEO on WordPress.

SEO Checkup: See how your SEO is doing for free.

Google for the win. Use their AnalyticsSearch Console, and Trends.

Find broken links on your website.

Branding Tools


Free Squarespace logo design: Simple logo design made on the web.

Logaster helps you create a logo for free.

Strikingly gives you free, mobile-optimized websites. These are great for side projects, retreats, and programs.

Hipster Logo Generator. The name says it all.

Withoomph creates sweet logos for free. Then, download them for anywhere between $30-$75.

Name Your Business or Product

The Name App generates potential names for your next business or project.

Wordoid helps you come up with made-up names for a unique twist on your business or project.

Email Marketing Tools

Mailchimp helps you send better emails.

Campaign Monitor provides elegantly simple email.

AWeber helps you create relationships that last via email.

Madmimi: Simple lovely email.

Hello Bar helps you get more email subscribers.

Boomerang for Gmail: Schedule an email to be sent later.

Social Media Digital Marketing Tools

Social Media Scheduling Tools

Buffer‘s free plan lets you schedule your social media across the channels of your choosing.

Hootsuite helps you get serious about social.

Social Media Advertising Tools

Facebook Ads help target specific audiences for reading blog posts, visiting your website, and signing up for your newsletter.

Twitter Ads: Promote your products and website on Twitter by targeting specific accounts.

Instagram Ads: Open only to large businesses, Instagram ads are something to keep on your radar for the future. More on Insta ads here.

Click To Tweet helps you get more shares on your content.

Ecommerce Tools for Productivity

Trello: Flexible and visual way to organize anything with anyone.

Pomodoro Technique is a common strategy for productivity, especially in the world of modern entrepreneurs working for themselves. We all want to do more with less time and this technique can help you do that.

Egg Timer is a free cloud-based tool that can work together with the Pomodoro Technique. Choose how long you want to set the timer for and click go.

Time Out Free for Mac is a Mac application to provide micro-breaks. Taking breaks throughout your day has been shown to increase creativity.

For the sake of your eBook, please give yourself some time to break off from it. You will come back to your writing refreshed and your eBook will be better for it.

Coffitivity provides coffee shop ambiance without having to leave your home. If background noise helps you be more productive, Coffitivity will work wonders for you.

Noisli: Mix different background noises for productivity.

Noizio: Block out the noise with nature sounds.

Continuing Education

Ecommerce Blogs

Business Blogs

Writing and Copywriting Blogs


Marketing And Social Media Blogs

Legal and Finance Ecommerce Tools

Are there any other digital marketing tools or ecommerce tools that you’d like to add to our list? Let us know here.

Be sure to bookmark this page as we will be updating it regularly.

About the author

Kristen Runvik

Content strategist and holistic herbalist with experience in collaborative content creation and strategy implementation, multidimensional and highly creative content development, ecommerce growth, and medicinal plant, flower, and herb expertise.

Kristen is also the Founder of Lagom Body Co., a multidimensional skincare and lifestyle brand.


  1. anju chauhan

    Thanks for the crucial article.

    1. Tara Storozynsky

      Hi Anju, glad you enjoyed it! Thanks for reading FounderU.

  2. Chima Ezuo

    Everything about this post is awesome. I have learnt so much and I am already implementing them. Kristen thank you for sharing.

    1. Bryce Patterson

      Great to hear you found this post helpful- thanks for checking us out and commenting!

  3. Gloria Timmangao

    I learned a lot by reading, now i have to put it into action and i need your help as i go on.

    hank you very much!!

    1. Hanna Whirty

      Gloria, we’re so glad you found it informative! Thanks so much for reading and make sure you check out the rest of FounderU. If you ever have any questions, don’t hesitate to reach out to us!

  4. Sheila blackstar

    Great list.
    Will go through each of the items.

    1. Kristen DeCosta

      Thanks for reading and commenting, Sheila! I hope you find this list helpful :)

  5. bryant hawkins

    The advertisement is giving the entire song instead of a sample be for sell complete. How do I correct this?

    1. Kristen

      Hi Bryant, thanks for your comment. If you want to only share a short preview for your item preview, you must edit the file yourself as the file uploaded to the item preview is what will be played.

  6. David Charbonneau

    Much appreciated

    1. Kristen

      Glad you found is useful, David! Be sure to bookmark this page as we’ll be updating it often.

  7. Judi Singleton

    Great resources. Thanks so much for posting them. Judi

    1. Kristen

      Hey Judi, thanks for stopping by and for the comment :) Enjoy the resources… there are so many good ones in there!

  8. Kola Olaosebikan

    holy molly! This is the most useful blog post I’ve read in a WHILE! Sharing. thank you so much xx

    1. Kristen

      Hey Kola, thanks for your comment and thanks for sharing the love! :)

  9. G. Darrell Berglund

    For Your Continuing Education section:

    “The Harvard JD/MBA Book On Attracting Life And Luck!” ©™
    By Harvard JD/MBA LLC ©™

    1. Kristen

      Nice one, G. Thanks for sharing your book!

  10. Virginia (Gini) Kaplan

    The above list is long, and I am new and small…. So, no, I don’t have any other ideas; this many is already daunting. However, I want you to know I am “hanging in there”. I will not quit. And I appreciate you sending me emails very much! Thank you. I’ll write soon about what I need help figuring out. Gini

    1. Kristen

      Hey Gini, thanks for stopping by! This resource list will be here for when you need it… :)

  11. Michael DiGiacomo

    Thanks Kristen.
    This is very helpful!

    1. Kristen

      Hey Michael! You bet :) Hope you’re doing well!

Comments are closed.