Creating a brand new item or service for your store is challenging enough, but to promote a product you’ll need a full plan. This can be a daunting challenge if you do not know how to approach it, but with some guidance the process can be incredibly rewarding, and even fun.


How to Promote a Product in 10 Different Ways:

1. Send an email to your list.
2. Have a killer content strategy.
3. Write a blog post.
4. Share your product socially.
5. Find, and employ, brand ambassadors.
6. Offer a subscriber-only discount.
7. Run a social contest.
8. Ask influencers to share your product.
9. Write a press release.
10. Take it to Facebook Live.

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How to Promote a Product


As an entrepreneur, you’re doing everything: creating products, working with clients and customers, building your online store and social following. It’s a lot of work.

But the work doesn’t stop there. You need to promote your products, too.

Below, we’ve outlined the most effective ways to promote a product. You might be surprised: not every method requires much effort, just strategy and focus to bring them to life.

Let’s get to work.

1. Send an email to your list.

how to promote a product

Email marketing is #1 on our online marketing basics guide — and will likely remain there for awhile. Email marketing converts over any social media. Why? Because on social, you’re competing for attention. On email, potential customers are wanting to hear from you – and you have direct access to their email inbox.

An email list is full of people who are (to some degree) already interested in your product — and hopefully you’re utilizing free content to educate and engage them. When your customers are used to seeing valuable content from you in their inbox, an email about your newest product is more likely to be effective and result in sales.

Email is a vital aspect of your marketing platform, but don’t stop there.

2. Weave your product’s story throughout your content strategy.

Build your entire content strategy to share your product’s story with customers. Whether you are reposting user-generated content on Instagram, creating engaging visual content to share on social, or sending out timed emails to your audience, crafting a smart content strategy can make your sales continue to grow over time.

Creating a promotion strategy for your product can include supporting blog posts and videos that educate and inspire your ideal customers to take action. For example, if you’re selling a program on how to write and sell your first ebook, you’ll want to send out emails that include tons of free, valuable content on how to come up with your ebook title, how to organize your ebook before you write, and how to stay productive while you’re working on it.

Don’t forget to include a call-to-action in each post, whether that’s sharing the blog post, signing up for your email list, or buying your product.

3. Write a blog post.

While working on your content strategy, weave in room for a blog post announcing your product. This can be as simple as telling your audience about your new product and including a button or widget that allows your customers to easily to buy it.

Writing blog posts is a smart way to increase not only your SEO, but also expose your brand to your customer in a creative way. Social platforms can limit your access to customers if you don’t pay for for boosted content and ads, so moving leads and existing customers to your blog with a call-to-action to join your email list is a smart way to reach your audience without having to pay for their attention.

4. Share your product socially wherever your customers are.

how to promote a product

Whether your customers hang out on Instagram, Facebook, or Twitter, share a post about your product with customized content for each channel. Make your social promotions visual, so your fans can connect with your product on a deeper level.

Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match. – Gary Vaynerchuk

5. Find, and employ, brand ambassadors.

Do you have a product or service that your customers love to gush about? Do you notice that some of your customers rave about you on social media without any prompting from you? They might be a natural brand ambassador that can carry your new product into spaces you couldn’t reach on your own. Consider paying — or exchanging product — with your brand ambassadors for their assistance in sharing your product with their networks. Don’t forget to repost user-generated content on your own Instagram, like Tekkers Eyewear does:

how to promote a product

6. Offer a subscriber-only discount.

While offering discounts is controversial, they can work if you use them wisely and build them into your business strategy. If you want to build your email list to share and promote a product, providing a discount code for opting in can be a great way to build your list and grow your bottom line.

7. Run a social contest.

If you want to promote your product on social, consider running a social media contest to spread awareness among your ideal audience.

Encircled, an eco-friendly women’s travel clothing company, recently ran a road trip contest to promote their leggings. To enter, there were a multitude of things you could do, including following them on social, subscribing to their newsletter and commenting on their blog post. Each activity earned you points and resulted in 4 winners.

how to promote a product

8. Ask fellow entrepreneurs and bloggers to share your new product.

Cultivating a group of fellow entrepreneurs that love the work you do can be a great resource to tap into when it’s time to promote a product. Emily and Kathleen from Being Boss call this your ‘Wolfpack’, which is the group of people who love what you do and will help promote what you’re doing. Make it even easier for your ‘Wolfpack’ to share what you’re doing by providing pre-written Tweets, Facebook posts, and visual content.

9. Write a press release.

So much marketing is online, but what about going local? News agencies are always looking for relevant information about the community to share — and your new product or service could be of interest. Write a press release and share it with your local newspapers and news stations to get some local love.

10. Take it to Facebook Live.

how to promote a product

Live video is gaining more and more popularity, so why not give Facebook Live a try? If you have a bustling Facebook page (even if it’s your personal page), take to Facebook Live to talk to your fans and friends about your newest product. Consider making it a series, showing behind the scenes of the product-making process and all throughout your launch.


Facebook users spend 3X more time watching live videos than traditional videos.
(Source)

If you haven’t tried live video yet to promote your product, this might be a great time to give it a try. While it can be intimidating to get behind the camera (even makeup artist Mia Connor struggled with this at first), we all know that seeing the face behind a business is humanizing and creates an authentic connection between you and your customers.

What are some of your favorite ways to promote a product? Let us know in the comments below!