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Creating a new product or launching a new service for your store is challenging enough, but to promote a product and increase sales you’ll need a broader plan.

As a business owner, you’re doing everything: creating products, working with clients and customers, marketing, and building your online store and social following. This can be daunting. It can also be incredibly rewarding, and even fun.

So how do you effectively promote a product today?

How to Promote a Product in 10 Different Ways

1. Send an email to your list
2. Have a killer content strategy
3. Write a blog post
4. Share your product socially
5. Find and employ brand ambassadors
6. Offer a subscriber-only discount
7. Run a social contest
8. Ask influencers to share your product
9. Write a press release
10. Take it to Facebook Live

10 Smart and Effective Ways to Promote a Product. Get the scoop from Selz expert services for digital products

Below, we’ve outlined the most effective ways to promote a product. You might be surprised: while these marketing strategies require some labor, they are often simpler than they appear on the surface. It just requires some work and focus to start making big sales online.

Let’s get to work.

1. Send an email to your list

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Email marketing is our #1 strategy to promote a product and is likely to remain there. Email marketing consistently converts at a higher rate than social media.

Why? On social, you’re competing for attention with a huge amount of distractions. Other brands, personal posts, direct messages, and more are all attempting to catch the eye of the same individuals you are working to reach.

Email inboxes are more streamlined, and potential customers have already shown interest in your product by giving you their email address.

So, your email list is full of people who are already invested in your product. If you aren’t already, start using free content to educate and engage them.

When your customers are used to receiving valuable content from you, an email about your latest release is more likely to be effective and result in sales. So invest in making consistent contact with your subscribers and providing value, building towards a big release.

Email is vital to promote your product, but don’t stop there.

2. Weave your product’s story throughout your content strategy

Build your entire content strategy to share your product’s story with customers. Whether you are creating engaging visual content to share on social or sending out timed emails to your audience, crafting a smart content strategy can make your sales continue to grow over time.

Even the design of your site should reinforce your brand story. For instance, if you are marketing an online personal training business, your content will have a different focus than if you plan to sell cosmetics.

Creating a content strategy for your product can include supporting blog posts and videos that educate and inspire your ideal customers to take action.

For example, if you’re selling a program online on how to write and sell your first eBook, you’ll want to send out emails that include tons of free, valuable content on how to come up with your eBook title, how to organize your eBook before you begin writing, how to stay productive while you’re working on it, etc.

Don’t forget to include a call-to-action in each post; whether that’s sharing the content, signing up for your email list, or buying your product.

3. Write a blog post

As you learn how to promote a product you’ll want to build your content calendar.

Weave in a blog post announcing your product. This can be as simple as a post exploring the benefits of the new product and the needs that it can meet, then including a button or widget that allows your customers to easily to buy it.

Blogging is a smart way to increase your SEO, and it also gives you opportunities to gain exposure for your brand in creative ways. Social platforms can limit your access to customers if you don’t pay for boosted content and ads, so moving leads and existing customers to a blog post with a call-to-action is a smart way to promote a product without spending money for your audiences’ attention.

4. Share your product socially wherever your customers are

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Whether your customers hang out on Instagram, Facebook, or Twitter, share posts about your product with customized content for each channel. Make your social promotions visual, so your fans get an instant sense of what they are buying.

Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match. – Gary Vaynerchuk

5. Find and employ brand ambassadors

Do you have a product or service that your customers love to gush about? Do you notice that some of your customers rave about you on social media without any prompting from you? They might be a natural brand ambassador that can help you promote a product in spaces you couldn’t reach on your own.

Consider paying — or exchanging a product — with your brand ambassadors for their help in sharing your product with their networks. Asking for reviews is also a great way to connect and get new content! Don’t forget to repost user-generated content on your own Instagram.

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6. Offer a subscriber-only discount

Build discounts into your marketing strategy and use them wisely. Remember, you want to reach new customers and encourage repeat business without cutting too far into your profits.

Let’s say you want to use a button on your site to share and promote a product or turn around an abandoned shopping cart. Remember that free shipping has a high perceived value, as do buy-one-get-one-free (BOGO) offers.

7. Run a social contest

If you want to promote a product on social, consider running a social media contest to spread awareness among your ideal audience.

Encircled, an eco-friendly women’s travel clothing company, recently ran a road trip contest to promote their leggings. To enter, there were multiple ways you could engage:

  • Following them on social
  • Subscribing to their newsletter
  • Commenting on their blog post

Each activity earned points and resulted in 4 winners. These kinds of digital promotions are powerful because they involve customers describing the value they get from your product in their own words on their own social channels.

A what to wear on a roadtrip graphic for an article about product promotion from from Selz expert SEO services for small business

8. Ask fellow entrepreneurs and bloggers to share your new product

Cultivating a group of fellow entrepreneurs that love the work you do can be a great resource to tap into when it’s time to promote a product. Emily and Kathleen from Being Boss call this your ‘Wolfpack’, which is a group of people who find value in your product and will help promote your business.

Make it even easier for your ‘Wolfpack’ to share what you’re doing by providing pre-written Tweets, Facebook posts, and visual content.

9. Write a press release

So much marketing is online these days, but what about going local? News agencies are always looking for relevant information about the community to share and your new product or service could be of interest.

Write a press release and share it with your local newspapers and news stations to get some local love.

10. Take it to Facebook Live.

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Live video is gaining more and more popularity, so why not give Facebook Live a try? If you have a bustling Facebook page (even if it’s your personal page), take to video to talk to your fans and friends about your newest product. Consider making a series, showing behind the scenes of the product-making process, store announcements, and all throughout your launch.

Facebook users spend 3X more time watching live videos than traditional videos. (Source)

If you haven’t tried live video yet to promote a product, this might be a great time to give it a shot. While it can be intimidating to get behind the camera, we all know that seeing the face behind a business is humanizing and creates an authentic connection between you and your customers.

Looking for more marketing tips? Check out out this video:

About the author

Kristen Runvik

Content strategist and holistic herbalist with experience in collaborative content creation and strategy implementation, multidimensional and highly creative content development, ecommerce growth, and medicinal plant, flower, and herb expertise.

Kristen is also the Founder of Lagom Body Co., a multidimensional skincare and lifestyle brand.


  1. Jana Rumberger

    Thank you for your feedback, glad we can help!

  2. brawl stars

    I dugg some of you post as I thought they were very beneficial invaluable

  3. Bryce Patterson

    So true- mobile is the way of the future and it’s vital to optimize for the mobile experience. Thanks for checking us out and commenting!

  4. Paul Henry BA(HONS)

    This is a fantastic way to advertise and promote digital product on mobile device. As individuals are on to go!
    I’m new to this system!

  5. Bryce Patterson

    Hey, David, thanks for your comment! Great point- a trade in is a great way to boost your inventory at the same time as you sell.

  6. David

    I thought it was interesting that you suggest offering an upgrade or trade in. This method would work well with new technologies, asking for the old phone to get a discounted price on the new phone. That then gives you the opportunity to resell the older phone at a discounted rate as well. Making double the money off of the one product.

  7. Bryce Patterson

    Great to hear you’re able to use the information from this post so quickly! Let us know how it goes!

  8. Nicole

    Nice directions to marketing. I am able to implement a few of them right away. Thank you.

  9. sam griss

    This is really helpful to me as I am a middle aged woman starting a business and although I have many life skills I have no social media skills, so thank you very much.

  10. Clara Sell

    Thanks, Bryce Patterson. You are right.

  11. Bryce Patterson

    Hey, Clara- great point! That sense of buzz and word-of-mouth can be tough to build up on the internet, but it’s so important for naturally driving interest in your products.

  12. Clara Sell

    Sounds good and I will try your methods. I also believe in referral marketing through social product submission sites like,,, and etc… It is all about getting other people to talk about your product in a way that will drive awareness and sales.

  13. priya

    There are a lot of potential customers who are not reached by your online advertisement or don’t know how to use the Internet effectively . All these ways are just awesome. Thanks for sharing.

  14. Hanna Whirty

    Thanks for reading, Akil!

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