Skip to content

With the biggest shopping season of the year coming up, you may be wondering what are the best things to create and sell online to increase your sales.

Some of these items are beginner-friendly, and some require a certain level of experience and skill, but they all make for great selling products during the holidays.

So, as the temperatures drop, let’s turn on the heat and cozy up with a good project.

10 Simple Things to Create and Sell for the Holidays

1. Christmas Ornaments
2. Jewelry
3. Knit Goods
4. Coasters
5. Candles
6. Soap
7. Unique Holiday Cards
8. Plant and Pet Accessories
9. Pillows and Cushions
10. Sweets
BONUS: Digital product ideas for the holidays

ten things to create and sell online for the holidays
from Selz

1. Create and Sell Christmas Ornaments

There’s no holiday keepsake that can compare to a handcrafted Christmas ornament. While you may think of them as being produced primarily in artisanal European factories, the truth is that any crafty, creative individual can make these traditional decorations.

From pressed flowers to carved wood to bold painting, your creative streak will enable you to make truly unique ornaments, which will serve as the perfect gift item.

Check out these unique, gorgeous project ideas for inspiration. Then, add your new creations to Instagram to get some attention.

A carved wooden christmas ornament. they are great things to create and sell online for the holidays. selz is the ecommerce platform for growing businesses

2. Create and Sell Jewelry

Jewelry is the perfect gift for the holidays. It’s unique, precious, and easy to travel with and wrap up beautifully. If you’re a master metalworker or talented at beading, you already know that jewelry can be a lucrative business idea at the holidays.

However, just about anyone can make unique jewelry. Found objects and prefabricated charms make it easy to quickly craft something beautiful.

Check out these beginner-friendly projects and remember that a great many objects such as shells, dried flowers, and miniature ephemera can be transformed into wearable works of art.

A wrist displaying bracelets and a watch. Jewelry is one of the most lucrative things to create and sell online. Selz is the ecommerce platform for digital products.

3. Create and Sell Knit Goods

Just about every craft enthusiast has dabbled in knitting and crocheting. If you’re handy with hooks and needles, consider creating and selling hats, socks, scarves, and mittens for cold weather.

There’s no cozier gift in the winter months, and customers are sure to buy knit goods as gifts. They’re some of the more challenging things to create and sell, just because the skillset requires some practice, but the results are both beautiful and practical.

If you need some time to master the skill, start a blog to document your progress, then add a store to your blog when you’re ready to sell your new knit goods.

grey knitting project in process, next to purple flowers. knit goods are great things to create and sell online for expert crafters with Selz ecommerce.

4. Create and Sell Coasters

Coasters are always a good gift, and an excellent way to showcase design and personality. They are the perfect balance of form and function while being a very approachable project.

Think about what designs would be a perfect fit for your niche. You could use your brand’s pre-existing designs to round out your selection. Or, you could offer coasters made of simple and natural materials like clay and wood. A little collage or paint will go a long way, but a lot of customers will also go for more minimal, rustic looking coasters.

Coasters with cookies and cocoa on a table. Coasters are easy things to create and sell online for the holidays.

Looking for even more side business ideas for spreading joy during the holidays? Take a look at this article with over 100 ideas.

5. Create and Sell Candles

We spend more time indoors as the temperature drops and feel the need to make our spaces extra warm and inviting. Candles bring in light, warmth, and scent to our spaces, and are a cornerstone of the Scandinavian hygge ethos that’s taking the US by the storm.

Seasonal outdoor scents like pine and spruce bring the outdoors in, while baking spices celebrate the indulgence of winter holidays. 

Candles are surprisingly easy to make. All it takes is a little wax, wick, and either essential oils or a made-to-order fragrance. Invest a little time in a well-designed label,  and you’re sure to have a highly sellable product.

Candles are always a great gift option, but also, the type of products consumers treat themselves with. That means that when done right, candles are ideal things to create and sell online during the holiday season.

Purple candles beneath christmas tree. Some things to create and sell online are fun and easy, like candles and ebooks.

6. Create and Sell Soap

Everyday items like soap can easily be upgraded to luxury products with the right ingredients. Making great soap requires precision, but with a good recipe, it’s a fairly simple, satisfying project. Plus, it’s a great way to stretch high quality, on-trend ingredients like activated charcoal, seaweed, raw honey, or essential oils. Filler ingredients like oatmeal and olive oil are pretty cost-efficient.

When you’re considering things to create and sell around the holidays, remember to keep it seasonal. Just like with candles, consider incorporating seasonal scents like warming spices and crisp evergreen notes.

You can check out this luxurious soap recipe to get started and remember that with all the soap recipes out there, there is a lot of opportunity for customization.

Then, take your new soaps to Facebook for engagement and sales.

A photo of handmade oatmeal soap. Soap is one of the best things to create and sell online, and to promote with Selz expert services.

7. Create and Sell Unique Holiday Cards

Some people send out cards every year like clockwork, and some people have never sent a holiday card in their life. The key to converting either type of customer is the same: irresistible, original design. Any talented illustrator, painter, or photographer can spin their work into marketable holiday gold with some quality cardstock, a thoughtful message, and an online store.

The real key to success here, however, is making these cards available early, so that customers have time to receive, write, and deliver these cards to their destination by the height of the holiday season. Consider also offering seasonal thank-you cards, because many of your customers will need these at the end of December.

An illustator draws a pine cone on a christmas card. holiday cards are easy, practical things to create and sell online for the holidays

8. Create and Sell Plant and Pet Accessories

We all know at least one person who spoils their plants or their pets, and it makes gift shopping for those individuals pretty quick. With all the mass-produced dog toys and cookie-cutter terra cotta pots out there, customers are seeking more unique gifts for their plant-and-pet-loving friends.

If you’ve ever tried your hand at macrame, you know that these projects go pretty fast once you get started. Macrame hangers are everywhere right now, so invest in unique rope and string for a one of a kind product. Potters can create bespoke planters for houseplants in a whirl, and a glaze in seasonal colors will give the product an element of holiday cheer.

If you’re good at sewing, consider whipping up apparel, kitschy toys, and blankets for pets. People love their fur babies, and the winter months create an extra challenge in keeping them comfortable and entertained indoors. Unfortunately, many pet products are not exactly beautiful. By using pretty, on-trend fabrics with bold graphics, you’re more likely to appeal to the aesthetics of a niche that has long been forced to choose between dull neutrals and boring patterns. Check out this simple squeak toy tutorial to get started.


9. Create and Sell Pillows and Cushions

Pillows and cushions are a great way to personalize and tie together a room. They’re also a really easy, quick craft. Whether it’s a conversation-starter needlepoint or a bold illustration, pillows make great gifts for the holiday season.

You’ve got a few options here. You can go totally on brand, and design pillows targeted specifically to your established niche. You can take a more universal approach, and choose on-trend textures, patterns, and colors for more of a fashionable, interior design statement approach. Use Tumblr to build an audience with your eye for design. Motivated on a budget? Upcycle fabric scraps to create timeless quilted patterns.

Black, grey and white cushions on a bed. These are good things to create and sell online, wonderful holiday gifts.

Looking for more creative business ideas for the holidays? Check out 48 Creative Business Ideas (That You Can Start Today!).

10. Create and Sell Sweets

No one’s diet survives the holidays, so why not feed the frenzy? Artisanal candies and cookies are easy for home cooks to whip up in a flash, and an obvious choice. A simple chocolate mold can put you in business in no time. And if you’ve got artistic skills, you can create and sell a holiday tradition like decorated cookies.

However, it’s good to get inventive here, too. If your brand focuses on health or wellness, decadent treats may not be the way to go. Consider creating mixed powders for a healthy version of hot cocoa or chai lattes.

Even baking a batch of granola is an easy way to create and sell a healthy, sweet treat. Unique flavor combinations and high-quality ingredients are what will set your sweets apart from the rest, and smart marketing will seal the deal.

Digital products to create and sell for the holidays

Are you looking for something you can create and sell for the holidays without having to worry about the cost and hassle of shipping? If you haven’t heard about digital products, they are a great way to earn some extra income.

These are just a few kinds of digital products you can create and deliver online!

Things to create and sell for the holidays don't have to be crafty, you can write a story and sell it online with the best ecommerce platform for digital products!


Just the idea of writing a book can be intense, but it’s easier than it seems! If you’re a parent who’s inspired by the stories you tell your kids at bedtime, think about writing and illustrating a children’s book. Or maybe you have a few tricks of the trade for baking, gift-wrapping or event planning? Put together a how-to eBook! This article is full of tips on how to create and sell your eBook online.

Online courses

Whether you’re a workout wiz or real estate legend, you have skills you can share that people are looking for! Music, social media, software skills, there is no limit to what you can teach online.

Read more: Sell Online Courses from Your Own Website: How to Succeed

Bring in the new year with a video to sell online with Selz ecommerce


If you head to YouTube any time you’re stuck, then you’re familiar with the power of video! Creating videos that people want to pay for takes creativity and smarts, but it’s a fantastic way to earn some income. And the popularity of video is at an all time high! This article will tell you everything you need to know to sell videos online for the holidays.


You can create holiday wedding invitation templates, personalized gift cards and more with PDFs! Put your design savvy and event smarts to the task of selling original PDFs this holiday season.

Read more: Sell PDFs on Your Website: The Complete Guide

Check out this video for more holiday selling tips:

We had a lot of fun putting together this list, and are feeling pretty inspired to roll up our sleeves and create some special stuff this holiday season!

About the author

Tara Storozynsky

Tara lives in Portland, Oregon. She writes about the intersection of creativity and entrepreneurship, after a decade of working in the food, tech, and wellness industries. Her work has been featured by American Artists Watercolor Magazine,, and others. Aside from writing content and copy, Tara is also a social media strategist.


  1. Tara Storozynsky

    Hi Alexander, thank you for your insightful comment. While we admit it may be harder to kick off a booming scented candle company solely online, you’d be surprised by just how fast these products move when they fit into a broader selection of products. Emphasize unique scents and quality ingredients in your product descriptions, and invest in good product photography. While people may not come to your online store specifically hunting for a bar of soap or a candle, they’re actually pretty likely to purchase one when they’re there, especially if they’ve already added a bigger, more expensive item to their cart. Thanks for checking out FounderU!

  2. Alexander

    I loooove making soap, and I tried making candles once and it turned out great. But I always feel like customers are less likely to buy those things online, they want to really smell them first. So, we’ve never added them to our online store.

Leave a Reply