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It’s time to pause and evaluate our marketing practices, especially in the digital realm.

With how quickly technology develops nowadays, it’s important for ecommerce websites to keep up with new trends to surpass the competition.

Here are 10 digital marketing strategies for how to promote an ecommerce website that you should be paying attention to.

How to Promote an Ecommerce Website: 10 Digital Marketing Strategies

1. Artificial Intelligence

2. Augmented Reality

3. Data Visualization

4. Slideshare

5. Making Digital More Traditional for Ecommerce Websites

6. Facebook Pages Manager

7. Big Data

8. Mobile Marketing

9. Content Marketing

10. Live Video

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1. Artificial Intelligence

Artificial intelligence (AI) is one of the most talked-about technologies today, especially in the realm of digital marketing.

It’s predicted that the digital ad market will grow to $77.37 billion, so marketers are maximizing efficiency to protect their ROI. AI is a great strategy for this, as it can perform practically everything – including content or product recommendation, chatting with potential customers, SEO, and deep learning.

2. Augmented Reality

60% to 70% of consumers see benefits in using augmented reality (AR) devices in their daily lives – and digital marketing is no exception.

AR allows us to use existing technology, like smartphones, to augment elements of our real-world environments. The user looks at real-life surroundings through the lens of a device, and that device adds computer-generated sensory input like sounds, videos, or graphics to add to the experience. This is ripe terrain for ecommerce websites, especially those who rely on potential customers being able to visualize their product in a real space.

3. Data Visualization

Data visualization involves conveying factual information to an audience quickly, via a chart, graph, or animation. Often taking the form of infographics, it’s a great way to efficiently show potential customers important statistics to convince them to buy a product or service from your eCommerce website.

The second-most desirable hiring skill involves statistical analysis, so developing proficiency in data visualization is a must for any advertiser.

Read: How to Promote a Product in 10 Different Ways

4. Slideshare

Slideshare, which has 400,000 presentations uploaded per month, allows individual users and ecommerce websites alike to present distilled versions of their content to a diverse set of audiences.

Acting as a cloud-based slide platform – think Powerpoint meets Facebook – the website can help you direct more traffic to your own site. Even better, there’s a lead generation capability that lets you embed a contact form into any Slideshare file.

5. Making Digital More Traditional for Ecommerce Websites

Younger audiences are starting to gain nostalgia for our pre-digital days. For instance, Polaroid instant cameras have seen a 75% increase in the 18-25 demographic over the last year, largely due to the fact that millennials and Gen Z consumers are moving away from digital photo albums to physical ones. Consider making your digital content physical to tap into this trend.

6. Omnichannel Marketing

Consumers are spending more time online. This means that it takes more impressions to make an impression, and that shoppers expect easy access when they are ready to buy. To meet this need, more businesses are using omnichannel marketing techniques. This helps marketers unify their message across platforms, creating stronger branding. Read more about omnichannel and multi-channel selling in this article.

7. Big Data

Although this one isn’t exactly new, big data is more recently entering the marketing sphere. Predicted to be as big as $102 billion by 2019, the big data industry helps with multiple aspects of digital marketing for ecommerce websites – including segmenting, native marketing, and personalization.

8. Mobile Marketing

Mobile marketing is ripe for advertisers in multiple industries.

Digital marketers can boost their brand reputation with practically everything from mobile apps to mobile payment, as well as use location-based technology to better target ads to mobile users. Now that marketers can ping users when they walk by a certain brick and mortar location, the opportunities are nearly endless.

9. Content Marketing

This tried-and-true marketing strategy is taking a new shape in 2017. With more social media platforms and other methods of connecting with audiences than ever before, ecommerce websites should take advantage of putting up interactive, shareable content to improve brand awareness and customer engagement.

Even better, content marketing costs 62% less than more traditional methods and generates more than 3 times the leads.

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10. Live Video

80% of brand audiences would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. This means that live digital campaigns are a great way to connect with willing audiences to boost brand reach.

Perhaps the best part of live video is the intimacy it establishes with viewers – you can use it to host question-and-answer sessions or even provide sneak peeks behind the scenes of your company to build a connection with your audience.

By keeping up to date on the latest digital marketing strategies, your ecommerce website will be well-prepared for whatever this year has to throw at us.

What are some other up-and-coming strategies in digital marketing?

About the author

Ashish Verma

Ashish Verma

​AJ Agrawal is a growth marketing consultant for startup and publicly traded companies. He is the Founder of Verma Media, a leading growth marketing agency in San Francisco that focuses on partnering with disruptive technology companies. AJ has written about the marketing strategies he has used to help companies 10x their growth in Forbes, Fast Company, Fortune, Inc. Magazine, Entrepreneur, The Huffington Post and over a dozen more outlets.

2 comments

  1. Digital Marketing service

    It’s really a great and useful piece of info. I’m satisfied that you just shared this helpful information with us.

    Please keep us up to date like this. Thanks for sharing.

    1. Selz

      Bryce Patterson

      Glad to hear you found this post helpful! Thanks for checking us out and commenting!

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